Effective Direct Mail Campaigns
Published January 17, 2012 | 
Following his presentation at the Advanced Sales & Marketing Summit, Aaron D’Costa, Chief Business Development Officer for Pathway Senior Living, shared some of his experiences with direct mail campaigns.
Targeted lists and economic printing options, he says, are key to minimizing a cost-to-lead ratio for generating prospective residents.
For the reader: does your direct mail campaigns benefit from specific information-gathering and online publishing services?
To listen to an excerpted audio file from the interview (that took place in Dec. 2011), click the link below.
Please, insert a valid App ID, otherwise your plugin won't work correctly.
Leave a Reply
You must be logged in to post a comment.
