Getting Past Ageism
Published January 27, 2012 | Ageism is the stereotyping and discrimination of a person based on their age.
Older adults arguably take the brunt of ageism in the U.S., with a recent New York Times article reporting that 30 percent of people age 53 and older (who responded to a Clemson University study) say they have been mistreated because of their age. Sixty-three percent of those who responded said they have been victims of discrimination in one way or another.
While the numbers are disconcerting, they are not surprising. Ageism does not receive the same attention as other forms of discrimination do in this country,… Continue reading
Effective Direct Mail Campaigns
Published January 17, 2012 | 
Following his presentation at the Advanced Sales & Marketing Summit, Aaron D’Costa, Chief Business Development Officer for Pathway Senior Living, shared some of his experiences with direct mail campaigns.
Targeted lists and economic printing options, he says, are key to minimizing a cost-to-lead ratio for generating prospective residents.
For the reader: does your direct mail campaigns benefit from specific information-gathering and online publishing services?
To listen to an excerpted audio file from the interview (that took place in Dec. 2011), click the link below.
Wrinkle Think
Published January 17, 2012 | 
Wrinkle Think is a website provided by Senior Living Communities with a mission that includes “redefining America’s conversation on aging.” Wrinkle Think contributors offer their personal stories as well as those taken from the mainstream media that challenge preconceptions of old age and senior living.
Learning Through Legacy
Published January 11, 2012 | Senior adults are often an excellent source of knowledge and first-hand history.
The Cornell Legacy Project, led by Karl Pillemer, a professor in the College of Human Ecology at Cornell University as well as the Weill Cornell Medical College, recognizes members of the aging population as some of the wisest people around.
The Legacy Project takes a look at American life through the lens of an older demographic. From New Year’s resolutions to life-long values, seniors give their advice to the Legacy Project, and younger audiences can gain perspective from a those who have “seen it all.” The Project… Continue reading
Erickson School of Aging
Published January 4, 2012 | Hosted by the University of Maryland, Baltimore County, the Erickson School of Aging, Management and Policy is an institution that takes a hands-on approach to educating and training potential leaders who will enhance the lives of senior adults.
National Investment Center
Published January 4, 2012 | The National Investment Center (NIC) was founded in 1991 and has since become an important industry resource for financial research and assessments in senior housing. The organization offers several publications including a free monthly newsletter and an annual conference.
American Seniors Housing Association
Published January 4, 2012 | The American Seniors Housing Association (ASHA) is an organization based in Washington D.C. and led by executives who are involved in stages of seniors housing including financing, development and operations. Membership includes both for-profit and non-for-profit operators who develop market-driven housing options, services and amenities for seniors.
Phone: (202) 237-0900
Address: American Seniors Housing Association
5225 Wisconsin Avenue, NW, Suite 502
Washington, DC 20015
ALFA
Published December 29, 2011 | 
Despite its name, the Assisted Living Federation of America (ALFA) is an organization that encompasses every stage and facet of senior living, not only assisted living.
Headquartered in Washington D.C., ALFA is the largest national organization focused on professionally operated senior living with more than 500 member communities including both multi-community corporations and regional residences. ALFA is a non-profit advocacy organization led by CEO Richard Grimes who contributes an editorial column to the ALFA-owned publication Assisted Living Executive.
The annual ALFA Conference and Expo drew more than 2,000 attendees in 2011. The upcoming 2012 Expo is scheduled for May 16-18.
Getting On the Same Level
Published December 16, 2011 | Keynote speaker at this year’s Advanced Sales Summit, Lyman “Manny” Steil, Chairperson of the International Listening Leaders Institute, offered valuable advice on the importance of communication in relationship building, including senior sales.
In the following interview excerpt, Steil covers one of several stages of communication, the “phatic” level. This being the “chit-chat of life,” he says that what may seem like a trivial activity is actually an important first step.
According to David Smith, President of One On One, these interactions are important for developing common denominators between prospects and salespeople in seniors housing.
Anthony Mullen
Published December 8, 2011 | 
Anthony J. Mullen has more than 20 years of experience in marketing and managing senior housing and care communities. He has been an executive officer in three major companies within the industry, and was the founder and CEO of Traditions of America, a mid-Atlantic builder of active adult communities, which he sold in 2000. He has experience across the entire spectrum of the continuum of care. Mr. Mullen was also a founder of the NIC, where he served on the Board and Executive Committees for 12 years. One of the industry’s leading applied researchers, he has developed key industry guidelines… Continue reading
