Positive Trends in Senior Housing
Published January 30, 2012 | The senior housing occupancy rates continued to inch upward in the fourth quarter of 2011 according to a recent news release from the National Investment Center.
The article notes that while the average occupancy rate increased 0.1 percentage points since last quarter (up 0.7 percent from last year), construction activity continues to decline with 0.4 percent fewer percentage points than the previous quarter.
Please see the table below taken from the NIC website, and visit nicmap.org for more senior-living industry research.
Getting Past Ageism
Published January 27, 2012 | Ageism is the stereotyping and discrimination of a person based on their age.
Older adults arguably take the brunt of ageism in the U.S., with a recent New York Times article reporting that 30 percent of people age 53 and older (who responded to a Clemson University study) say they have been mistreated because of their age. Sixty-three percent of those who responded said they have been victims of discrimination in one way or another.
While the numbers are disconcerting, they are not surprising. Ageism does not receive the same attention as other forms of discrimination do in this country,… Continue reading
Learning Through Legacy
Published January 11, 2012 | Senior adults are often an excellent source of knowledge and first-hand history.
The Cornell Legacy Project, led by Karl Pillemer, a professor in the College of Human Ecology at Cornell University as well as the Weill Cornell Medical College, recognizes members of the aging population as some of the wisest people around.
The Legacy Project takes a look at American life through the lens of an older demographic. From New Year’s resolutions to life-long values, seniors give their advice to the Legacy Project, and younger audiences can gain perspective from a those who have “seen it all.” The Project… Continue reading
Exploring Effective Selling Practices
Published November 1, 2011 | What factors contribute to a successful sales team? By conducting mystery shops and conducting industry research, David Smith and Margaret Wylde take 152 communities and investigate the best practices in a 2005 study: Wylde Smith Study 2004
Talking the Talk
Published August 11, 2011 | 
David Solie explains how enlightened communication with older adults can improve senior sales and marketing strategies
When aging adults enter a new stage of life, the process is often a challenge. Both family members and professionals in seniors housing may find that their attempts to support a senior’s move or lifestyle change can end in frustration rather than progress.
David Solie (http://www.davidsolie.com/) M.S., P.A. has tackled such difficult interactions and offers his insight into the psychology of aging in his best-selling book, How to Say It to Seniors: Closing the Communication Gap… Continue reading
