senior living industry

Why You Should Use Creative Follow-Up With All Your Senior-Living Prospects

When it comes to senior living sales, there are a myriad of sales tactics at your disposal: emails, home visits, Zoom calls, community tours, and so on. Of course, given the complexity of this type of sale, chances are high you’ll need to employ a variety of tools to close a prospect.

Improve Your Sales Counselors’ Probabilities for Success With This Simple Practice

There’s a simple practice you can use to help your senior living sales counselors improve their chances of successfully converting their prospects. That practice? Daily (yes, daily) group planning or brainstorming sessions. Do them first thing in the morning for at least an hour or so, and it won’t be long before they have an enormous impact on your conversion rates.

4 Reasons Your Executive Director Should be Your Senior Living Community’s Sales Leader

In terms of sales effectiveness, especially when it comes to senior-living communities, I’ve found one thing to be true above all else: culture matters. For some reason, though, a culture of effective sales performance is currently undervalued in large segments of the senior living industry.

Converting Your Senior-Living Prospects is All About Time in the Selling Zone

Anyone who has worked as a senior living sales counselor knows that time is their most valuable and limited resource. That truth became apparent to me early on in my career as a senior housing sales professional, and it wasn’t long before I realized that my success was tied to how I spent my time.

Help Your Prospects Improve Their Lives by Guiding Them Through Their Emotional Resistance to Buying

I’m sure you’re familiar with the traditional “speed-to-lead” sales approach in senior living sales. It’s the approach most sales counselors use—and it’s the one I used myself when I started. However, because it focuses on closing quickly, it doesn’t give the sales counselor time to establish a connection with the prospect or help them move through their emotional resistance to buying.

David’s Sales Tips: Creative Follow-Up, What it is (and isn’t)

In this installment of ‘David Smith’s Best Practices in Senior Housing Sales,’ David sheds light on Creative Follow-Up (aka “CFU”) and how this tactic can create stronger connections between sales counselors and prospects. The confusion around effective CFU’s stems from misunderstanding the intent. An effective CFU has a lot more behind it than most sales counselors realize.

David’s Sales Tips: Prospect Ambivalence – Going with the Skid

In this installment of “David Smith’s Best Practices in Senior Housing Sales,” David Smith takes on prospect ambivalence. His advice? Go with the skid! According to David, when sales counselors focus on leaning into, and further unwrapping prospect concerns, they can open up the conversation. When they open up the conversation, they can get to know their prospect including their fears, likes, dislikes, and ultimately, the reason for their ambivalence.

David’s Sales Tips: Everything I Know About Sales, I Learned from Practicing Law

After spending nearly three decades practicing, researching and coaching others on the senior housing sales journey, David compresses what he knows into tangible, research-based techniques that senior housing sales professionals can apply in their daily work.